1. YOUR INTRODUCTION
This can be as personal as you want it to be. You can share how you became interested in photography, how long you’ve been a photographer, and what keeps you motivated to continue learning and growing as a photographer. You should include the city and state you live in and the area you service.
2. THINGS YOU WISHED YOU KNEW WHEN YOU STARTED YOUR BUSINESS
This is often good info to write in list form and to include a number in your blog post title. Numbers get attention, and not only that, numbers other than 5, 10, 15, and 20 are more attractive and slow the scroll. This list will probably include mistakes you made when you began your business so be prepared to feel a little vulnerable. Most of the time though, people appreciate the “real”.
3. WHAT TO EXPECT AT YOUR PHOTO SESSION
Everyone likes to know what to expect when walking into a new situation. It’s also really helpful for other photographers, especially those just starting out. Walk your audience through a typical session. Do you start photographing right away or do you like to get to know them a little first? Are you a lifestyle photographer who absolutely doesn’t pose anyone for sessions, or is your photography style more of a mix, which includes some posed and some candid images? You hope they’ve looked at your portfolio so they know your photography style already, but it’s possible they’ve not. Tell them what to expect at your photo session.
4. WHAT TO WEAR TO A PHOTO SESSION
This post is just as helpful for you as it is for your potential client. You likely have a photo style/brand and an idea of your perfect client. Describe in words and images what you think looks good for a photo session. Give examples of patterns and colors with a little room for their ideas. Inspire them. This is one chance for you to help style the session; take advantage of it. It’s challenging to dress for a photo session, especially if you’re trying to coordinate several people, so help your potential clients know what to wear to a photo session.
5. THE EDITING EXPERIENCE WITH A VIDEO TUTORIAL
Everyone loves to pull back the curtain to reveal how a professional works. Potential clients and photographers will enjoy this post. There are ways to record your computer screen; some computers have a program built-in, but you can also use an online service. This article highlights some of the best free apps for screen recording.
6. CAMERA SUGGESTIONS FOR NEW PHOTOGRAPHERS
Everyone needs a little help, especially in the beginning of any new interest. Think about the gear that you used as a new photographer. Maybe do some research as well. Share ideas with your audience about affordable cameras for beginning photographers.
7. BEHIND THE SCENES WITH A CLIENT SPOTLIGHT AND VIDEO INCLUDED
You’re well-aware of the draw that reality television has on our culture. You can include a little taste of this in a blog post. Think of one of your clients that you really clicked with-one with whom conversation flowed easily; the photographs you produced together were gorgeous; and it was a successful and happy experience for everyone. If you haven’t already made it a habit to capture behind-the-scenes videos at your sessions, please do. It’s hard to remember to “do it all,” but this is something that will greatly benefit your business. (The video can be used in Instagram stories, reels, TikTok, etc.) Use clips from your BTS footage and share some of your favorite images. You could also ask your client to write a paragraph about their experience or conduct a video interview. Just remember, text is what Google bots read and that’s what determines whether your post will show up in search results, so definitely include text.
8. ADVICE FOR CHOOSING A PHOTOGRAPHER
Offer tips for finding the right fit for a photographer for those reading your post. Not all photographers are meant for all people. There are so many different styles-editing styles and photography approaches. You wouldn’t want to work with someone who wouldn’t want to work with you. Here’s an example blog post.
9. YOUR TOP 10 (or 11) BEST OR WORST DECISIONS AS A BUSINESS OWNER
We all make mistakes. A post for your audience to present your humanness is the ultimate way to “keep it real.” People appreciate learning from others’ mistakes too, so don’t hold back. Or you may choose to inspire others and share your greatest business success stories.
This post could benefit just about anyone who takes the time to read it. Photographers can learn how you conduct business and potential clients will enjoy reading details about your pricing, types of sessions you offer, and even the products you sell. You should probably have a FAQ page on your website already, which makes writing this post a piece of cake. You can use the information already written. Consider it part of the 3 R’s- Reuse!
11. A MOTIVATIONAL POST FOR OTHER PHOTOGRAPHERS, IN OTHER WORDS, WHY YOU SHOULD KEEP TRYING
This may be the most selfless post you’ll write. It’s a really kind show of support for other photographers. There are difficult and sometimes frightening days as a small business owner. Write a compassionate post about your struggles and triumphs and why you continue as a photographer. #communityovercompetition
12. A BLOG SWAP AND INTRODUCTION OF A FELLOW PHOTOGRAPHER BY WRITING FOR ONE ANOTHER’S SITES
You’ve probably made friends within your industry. If you haven’t, I suggest you join a local photographers’ Facebook group or reach out to photographers for a creative collaboration. Once you’ve established somewhat of a relationship with another photographer whose work inspires you and who has impressive writing skills showcased on their own blog, suggest writing for each others’ blogs and don’t forget a paragraph introduction.
13. TOP TEN LISTS OF ANYTHING YOU THINK OTHER PEOPLE WOULD FIND INTERESTING
You can write for a specific audience, photographers for example, or maybe you’re a family photographer and you want to write a post for parents as they prepare for their family sessions.
14. BEST LOCATIONS FOR PHOTO SHOOTS IN YOUR AREA
Everyone seems to enjoy taking photos these days, not just photographers. So write this post for selfie-lovers and for those of us who create photographs for a living. Photographers do appreciate tips, especially when they tire of their usual locations. It’s fun to mix it up. Chances are, they’ve heard of some of the places you share, but not all. Here’s an example blog post.
15. A BEFORE AND AFTER POST WITH A STORY AND PHOTOS
Even before I became a photographer I found the idea of a before and after reveal fascinating; transformations are so interesting! I don’t think I’m alone on this either. It’s really inspiring to see a photograph before it’s edited and then see how much or how little has been done to it to reach the stage of presentation.
16. WHY YOU LIKE OR DISLIKE SOMETHING IN YOUR BUSINESS
Your audience wants to get to know you, if even for only a moment; and we hope longer. As they peruse your website looking at photos and reading your blog posts, they’re forming an opinion. That opinion will either push them to reach out to work with you or to keep looking. Present yourself with that in mind. Who do you want to work with? I just wrote a post titled Why I Loathe Family Mini-Sessions. I wrote that post with the intention of delivering a clear message and I hope to never be asked for a mini-session again.
17. QUESTIONS YOU SHOULD BE ASKING YOUR PHOTOGRAPHER
This post is useful for clients. It’s honestly useful even for those that don’t decide to work with you. I enjoy reading these types of posts on other photographers’ sites because it’s a way to keep yourself in check. Are you doing the things you should be doing? Not that you have to agree with everything someone else thinks is important, but it is good to consider.
18. OPTIONS FOR DISPLAYING YOUR PHOTOS
I am often asked what the most popular add-on after a session is. Without a doubt, I sell more digital files than anything else, but I offer other options as well. This post should be informative and spark interest in buying products.
19. A LOOK INTO YOUR PERSONAL LIFE
Share something about your life with others. People like feeling a connection. They want to be reassured they’re going to enjoy the time you’ll spend together if they’re considering hiring you. Being photographed can be an intimate event. It feels vulnerable to most people and a sense of comfort and trust is important.
20. UPDATE ON A SERIES OF PHOTOGRAPHS
One great thing about a series of images is that it proves not only to yourself but to others that you can concept an idea and see it through. Follow through is an awesome character trait! It’s fun to see how your idea plays out with different subjects.
21. MILESTONES IN A CHILD’S LIFE WORTH DOCUMENTING
Once again a list is a great attention getting and keeping way to present information. Numbers get attention. So if you’re a family photographer, create a list of 5, 6, or 7 milestones in a child’s life worth documenting. Believe it or not, not everyone thinks about photography as much as we do, and sometimes you have to plant the seed that they need a photographer.
22. YOUR SECRETS FOR CAPTURING NATURAL, UNPOSED INTERACTIONS
This is a really great post that you hope will lure your target audience right to your inbox. It’ll probably make a lot of new photographers really happy too! If you are more of a lifestyle photographer than one who poses subjects, then share your reasons for doing so and a glimpse at what a session with you is like. A lot of people are intimidated by being photographed. Turn the idea of a photo session into something fun, not just an obligatory record keeping act for prosperity. Make your potential client comfortable before the session.
23. BEST OF LIST
An end-of-the-year recap is the first thing that comes to mind when I think of a “best of” list. I’ve created these over the last couple of years. It’s really time consuming but also a lot of fun and can be really encouraging to see how much work you created over the year and how far you’ve progressed since the last “best of” post. Another idea could be the “best of” families or couples. It’s a way to show off your favorites.
Hopefully you enjoyed these 21+ Engaging Blog Post Ideas for Photographers by this Birmingham photographer. I need to utilize some of these myself!